Cleansing: Beauty Starts Here

Did you know that many visible signs of aging on your skin have to do with external causes? If this is news to you, you may be left wishing you had more control over the way your face ages.

Well, it turns out that you actually do – the texture, tightness, and long-term health of your skin is defined by how you take care of it. So if you're looking to revamp your skin care routine and tighten your skin, start by cleaning up the way you cleanse.

Facial cleanser gets rid of old surface skin cells, dirt, dust, make-up, and bacteria, and allows your pores to breathe freely. It also helps your circulation and prepares your skin to properly receive any topical products you use. All of this makes cleansing arguably the most important part of your skincare regimen.

While using facial cleanser might seem like the most straightforward step in your skin care routine, cleansing incorrectly can cause excessive drying, oily skin, or even breakouts. For instance, cleansing your face more than twice a day can strip your skin of natural oils; not cleansing frequently enough can lead to excess build-up and eruptions.

Skin care is all about being good to your skin – so how you cleanse is as important as how often you cleanse. When washing your face, imagine you are handling a delicate piece of silk fabric.

"Here's a step-by-step guide"

1. Wash your hands thoroughly before you cleanse your face so as not to work dirt into your skin. That would add insult to injury, so to speak. Remove eye makeup, if you have any on.

2. Lather your product of choice with a little cool water. Clarins' Gentle Foaming Cleanser with Cottonseed is a good place to start: it's alcohol-free, which is good for your skin's pH levels, and the shea butter even gives the cleanser extra moisturizing benefits. Apply this cleanser to damp skin.

3. Massage the facial cleanser in circular movements along your face and neck.

4. Cup your hands to suction out impurities. Repeat this step 7 times on the face and 5 times on the neck.

5. Rinse well and follow your cleansing with Clarins Toning Lotion.

6. Now your skin is clean.

Clarins Flash Tip
Never use regular soap instead of a face cleanser when washing your face. Soap can cause drying and damage your skin over time.

Clarins Beauty 101