Models visual extracted from the hero video of Double Serum Gen 9 campaign

What if we could defy skin signs of aging?

The biggest effect on skin aging isn’t time, it’s your lifestyle & habits

Scientific shot of cellular approach, extracted from Scientific Movie of the Double Serum campaign

THE DEFINITION

Epigenetics: The heart of

youth mechanisms

Epigenetics defines the scientific study on how lifestyle and the environment can influence the aging process of your skin.

Research on epigenetics shows that our genes provide a blueprint for biological functions, yet it's our lifestyle choices that largely shape their expression.

Twins visual to illustrate Epigenetics and Clarins studies over more than 60 twins

THE RESEARCH

Unprecedented clinical study on more than 60

on more than 60 twins1

Twins visual to illustrate Epigenetics and Clarins studies over more than 60 twins

At the origin was a clear and simple observation: despite having the same genetic make-up, the twins age differently.

The study has shown that epigenetics changes can dramatically increase signs of skin aging. This is what Clarins calls Epi-aging.

Through this study, Clarins has illuminated an understanding that extends beyond our genetic code.
Organic giant provençal reed extract technologic reprensentation
Organic giant provencal reed *extract

Helps improve skin's resistance to the visible effects of environmental and lifestyle-induced aging linked to diet, exercise, lack of sleep, UV rays, pollution, and other daily aggressors.

THE FINDING

A new era of

anti-aging skincare

Clarins unveils a transformative breakthrough in anti-aging: the Epi-Aging Defense technology. This innovation harnesses the power of potent organic giant provençal reed extract,* helping to neutralize 100%2 of the epigenetics modifications linked to lifestyle.

LEARN MORE ABOUT ORGANIC GIANT PROVENCAL REED EXTRACT

WHICH DOUBLE SERUM IS RIGHT FOR YOU?

DIFFERENT TEXTURES, SAME POWERFUL RESULTS

Pack double serum

Double Serum

A trio of powerful, yet evanescent natural plant oils for:

  • Silky texture

  • Luminous finish

  • No oily residue

  • All ages, all genders, all ethnicities, all skin types

Pack double serum light texture

Double Serum Light texture

Ultra-sensorial, lightweight, easily absorbed:

  • lighter feel2

  • Weightless, bare-skin finish

  • Great for warm or humid climates

  • Recommended for combination to oily skin + men

Shop now

THE HOLISTIC APPROACH

The 5 pillars

of aging well

Dr Olivier Courtin Clarins

Explore the five core pillars conceptualised by Dr Olivier Courtin, General Manager of Clarins and learn to navigate the environmental factors that influence your natural beauty.

Lifestyle Visual of two women eating fruits
Lifestyle Visual of two women chatting on a park
Lifestyle Visual of a woman taking a sunbath
Lifestyle Visual of a woman hiking
Lifestyle Visual of a woman practicing yoga
1

Adopt a Mediterranean diet

Nourish your skin, fortify your body's defences, balance hormones, and bolster your immune system. These are the benefits of eating seasonal, organic fruit and vegetables alongside lean proteins. A splash of olive oil not only enhances the flavours but also contributes to these vital health advantages.

2

Regular physical exercise

Reduce inflammation and cellular stress, and watch your life transform with just 30 to 45 minutes of physical activity, five days a week. This commitment to regular movement will enhance your overall well-being.

3

Stress management

Diminish stress hormones, achieve hormonal balance, and enhance gene health by managing stress through engaging with nature, listening to music, and reading. These serene escapes do more than soothe your mind, they’re scientifically validated to promote inner harmony and well-being.

4

Positive human interactions

Activate the genes that lead to longevity and enhance your life with the power of touch, which not only soothes the soul but also taps into our biological potential for a longer, healthier life. Evidence shows that regular massages and manual therapies unlock the beneficial aspects of our genetic makeup.

Book your Clarins spa treatment.

5

Live life with a positive attitude

Age better and stimulate your body's natural ability to repair, recover, and relax by being optimistic. The smiles and laughter do more than feel good, they kickstart a virtuous cycle within your body. Indulging in the simple joys of everyday life isn't just enjoyable, it positively affects our genes.

Any questions?

Discover Epi-aging Defense technology and how our Double Serum helps combat the effects of epigenetics on skin.

Epi-aging: definition and concept

Epi-aging is defined by Clarins as the acceleration of skin's aging process due to lifestyle and environmental factors such as UV exposure, pollution, and consumption of tobacco and alcohol.


Our research shows how these factors modify skin cell epigenetics, with a significant 44%2 increase in DNA-binding chemical structures that deactivate essential genes.


The result is a pronounced appearance of the six signs of aging. Forehead lines, dullness, visible pores, uneven skin tone, nasolabial folds, and sagging skin (ptosis).

How does the Double Serum help fight the effects of epigenetics on your skin?

Clarins’ Research proves for the first time that it is possible to challenge the effects of epi-aging2.


Through epigenetic studies, Clarins developed a cutting-edge technology called Epi-aging Defense, designed to target the signs of aging caused by lifestyle and environmental factors. Clarins’ Epi-aging Defense technology helps to reinforce your skin against aging accelerators of modern life. The organic Giant Provence Reed extract fights against the daily environmental skin damage.


This innovative formula is designed to boost the skin’s vital functions, fight the effects of aging and enhance the skin's barrier function.

What makes Clarins stand out in the natural origin skin care industry?

For over 70 years, Clarins has been at the forefront of the European natural origin skin care industry, earning trust through a steadfast commitment to safety and the efficacy of our products. Our formulas, each subjected to over 250 tests & quality controls for every product, embody our dedication to prioritising natural origin ingredients. Celebrated for our use of more than 200 natural plant extracts, we meticulously select each for its benefits to skin beauty and sensory appeal. We pioneer skin care innovation, developing luxurious, plant-based skin care that caters to your ever changing beauty needs.


Our relentless pursuit of discovering potent botanical ingredients has secured our position as the leading European brand for natural skin care solutions.*


*Source: NPD BeautyTrends, total sales of 5 countries: France, Italy, Spain, Germany and UK, products sold in Perfumeries and Department Stores, Luxury brands, sales in value (€), over the period January 2022 to December 2022.

How does Clarins give back to nature?

Clarins is committed to respecting nature and protecting biodiversity. We support local communities and purchase our raw materials in accordance with fair trade principles.


Clarins priorities the health of ecosystems by sustainably harvesting Giant Provence Reed through our DRAGONFLY programme, which actively protects biodiversity.


By choosing to protect the dragonfly, an emblem of ecological integrity, we commit to a five-year plan to restore and preserve the wetlands in France. Our innovations help to make life more beautiful, passing on a more beautiful planet.

Beauty Expert Guide push to help guide consumers finds the answers they are looking for

Discover our expert's advice on all your beauty concerns

1At Clarins. - 2In-vitro test on fibroblast culture exposed to UV & pollution - 3 - Comparative consumer test 112 women (vs. Double Serum) - 28 days