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Models visual extracted from the hero video of Double Serum Gen 9 campaign

What if we could change the way our skin ages?

The biggest effect on skin aging isn’t time, it’s your lifestyle & habits.

Scientific shot of cellular approach, extracted from Scientific Movie of the Double Serum campaign

THE DEFINITION

Epigenetics: The new science of

how our lifestyle and environment impact the way we age

Research on epigenetics shows that our genes provide a blueprint for biological functions, yet it is our lifestyle choices and exposure to environmental aggressors that largely shape their expression.

Twins visual to illustrate Epigenetics and Clarins studies over more than 60 twins

THE RESEARCH

Unprecedented clinical study on 62

on 62 twins1

Twins visual to illustrate Epigenetics and Clarins studies over more than 60 twins

At the origin of our study was a clear and simple observation: despite having the same genetic make-up, the twins are aging differently.

The study has shown that epigenetic changes can dramatically increase signs of skin aging—an occurrence Clarins calls Epi-Aging.

Through this study, Clarins sheds light on how aging extends beyond our genetic code.
Organic giant provençal reed extract technologic reprensentation
New Organic giant provencal Reed* extract

Helps neutralize the visible effects of environmental + lifestyle-induced aging.

THE INNOVATION

A new era of

anti-aging skincare

Clarins unveils a transformative breakthrough in anti-aging with our exclusive new Epi-Aging Defense Technology. This scientific innovation harnesses the power of potent NEW Organic Giant Provençal Reed* extract— rich in polyphenols and flavonoids— to help neutralize the visible effects of epi-aging linked to diet, exercise, UV rays, pollution, and other harsh environmental factors.

Just one drop

for smoother, younger-looking skin.2

Double Serum activated packshot with Giant Provencal Reed Extract & Turmeric Extract, star ingredients
Double Serum Anti-Aging + Anti-Wrinkle Serum Double Serum Anti-Aging + Anti-Wrinkle Serum
Double Serum Anti-Aging + Anti-Wrinkle Serum
1 Oz.
Price is now $95.00
Iconic 2-in-1 serum revolutionized, now with 22 plants including Organic Giant Provençal Reed* and Turmeric plus 5 active molecules. Visibly firms, smoothes, boosts radiance + refines pores in 7 days.**

THE SKIN CARE

Inspired by 5 years of epigenetic research.

NEW 9th generation Double Serum’s anti-aging performance is more powerful than ever—visibly improving skin firmness and radiance, while reducing the appearance of wrinkles and pores in just 7 days.3

Iconic 2-in-1 formula has a perfect affinity with the skin—mimicking its natural hydric-lipidic balance for optimal absorption and efficacy.

THE HOLISTIC APPROACH

How to age well

Dr Olivier Courtin Clarins

Explore the five core pillars conceptualized by Dr Olivier Courtin, General Manager of Clarins, and learn to navigate the environmental factors that influence the way your skin ages.

Lifestyle Visual of two women eating fruits
Lifestyle Visual of two women chatting on a park
Lifestyle Visual of a woman taking a sunbath
Lifestyle Visual of a woman hiking
Lifestyle Visual of a woman practicing yoga
1

Adopt a Mediterranean diet

Nourish your skin, fortify your body's defenses, help balance hormones, and bolster your immune system. These are the benefits of eating seasonal, organic, “living foods” such as fruit and raw vegetables—soya, nuts, seeds— alongside lean proteins, like oily fish which are loaded with vitamins, minerals and antioxidants. A splash of olive oil not only enhances the flavors, but also contributes to these vital health advantages.

2

Regular and sustained physical activity

Reduce inflammation and cellular stress, and watch your life transform with just 30 to 45 minutes of physical activity, five days a week. This commitment to regular movement will enhance your overall well-being.

3

Stress management

Strive for a serene and balanced lifestyle. To help diminish stress hormones, achieve hormonal balance, and enhance gene health— managing stress by engaging with nature, listening to music, and reading. These relaxing escapes do more than soothe your mind—they are scientifically proven to promote inner harmony and well-being.

4

Physical and sensory contact

Activate the genes that lead to longevity and enhance your life with the power of touch, which not only soothes the soul but also taps into our biological potential for a longer, healthier life. Evidence shows that regular massages and manual therapies unlock the beneficial aspects of our genetic makeup.
Book your Clarins spa treatment.

5

Live life with a positive attitude

Surround yourself with happy people, because optimism and happiness are contagious and help us to age better—enhancing our body's natural ability to repair, recover, and relax. Smiles and laughter do more than feel good, they kickstart a virtuous cycle within your body. Indulging in the simple joys of everyday life isn't just enjoyable, it positively affects our genes.

Clarins Virtual World

Clarins Virtual World

Step into our virtual world. Explore elevated skincare powered by plants, with trivia, experiences and exclusive offers. Discover beauty innovations with exceptional ingredients, and make your life more beautiful.

ENTER NOW

Any questions? The Clarins Experts have all the answers.

Learn about Clarins’ Epi-Aging Defense Technology, and how NEW Double Serum helps combat the effects of epigenetics on the skin.

What is Epi-Aging?

Clarins defines epi-aging as the acceleration of skin's natural aging process due to lifestyle and environmental factors such as UV exposure, pollution, poor diet, lack of exercise and sleep.


The result is a pronounced appearance of the six signs of aging. Forehead lines, dullness, visible pores, uneven skin tone, nasolabial folds, and sagging skin (ptosis).


How does NEW Double Serum help fight the effects of epigenetics on your skin?

Clarins’ Research proves for the first time that it is possible to challenge the effects of epi-aging.3


Inspired by 5 years of epigenetic research, Clarins has developed Epi-Aging Defense Technology — cutting edge plant science that targets signs of aging caused by lifestyle and harsh environmental influences. This exclusive technology helps bolster the skin’s natural defenses against the many aging accelerators of modern life, and is formulated with exclusive NEW Organic Giant Provençal Reed* extract which is instrumental in fighting daily environmental skin damage.


This innovative formula helps boost the skin’s 5 vital functions, fight the effects of epi-aging, and instantly reinforces the skin’s moisture barrier.

What makes Clarins stand out in the “natural origin” skin care industry?

For over 70 years, Clarins has been at the forefront of the European natural origin skin care industry, earning trust through a steadfast commitment to safety and the efficacy of our products. Our formulas, each subjected to over 250 tests & quality controls for every product, embody our dedication to prioritizing ingredients of natural origin. Celebrated for our use of more than 200 natural plant extracts, we meticulously select each for its benefits to skin beauty and sensory appeal. We pioneer skin care innovation, developing luxurious, plant-based skin care that caters to your ever-changing beauty needs.


Our passion for discovering potent botanical ingredients has secured our position as the leading European brand for naturally-derived skin care solutions.*


*Source: NPD BeautyTrends, total sales of 5 countries: France, Italy, Spain, Germany and UK, products sold in Perfumeries and Department Stores, Luxury brands, sales in value (€), over the period January 2022 to December 2022.

How does Clarins give back to nature?

Clarins is committed to respecting nature and protecting biodiversity. We support local communities and purchase our raw materials in accordance with fair trade principles.


Clarins prioritizes the health of ecosystems by sustainably harvesting Organic Giant Provençal Reed* through our DRAGONFLY programme, which actively protects biodiversity.


By choosing to protect the dragonfly, an emblem of ecological integrity, we commit to a five-year plan to restore and preserve the wetlands in France. Our innovations help make life more beautiful—with the goal of passing on a more beautiful planet to future generations.

1At Clarins.

2Consumer test, 35 women - multi-ethnic panel - 28 days

3Self-assessment - 388 women perception - multi-ethnic panel on a structured scale, 7 days.

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